EP 1459 Alejandro Cadena - Reassessing The Value Proposition of Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: [email protected] for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro talk about shifting strategies in the coffee industry. Topics include Starbucks' return to their cafe experience roots, the reassessment of coffee's value proposition, and the impact of fluctuating coffee prices on various stakeholders. They also explore challenges around regenerative agriculture and discuss the launch of a monthly video discussion group for coffee professionals. Tune in for an insightful look at the future of coffee from pricing to production.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]