EP 146 : Building a Clean Label Food Brand - Sreejith Moolayil (Co-founder & COO - True Elements) | D2C - Direct to Consumer Business

Sreejith is the co-founder and COO of True Elements, a clean label food brand that makes a select range of Snacks and Supplements. In this episode he spoke about the nuances of building a farm to folk product, the process of reverse engineering, identifying and validating you niche and more in his conversation with Roshan Cariappa. Topics: 00:00 Introduction 02:05 Evolution of D2C  07:59 Founding Story of True Elements 11:52 Identifying and Validating your niche 16:06 Process of reverse engineering 17:28 Evolution of consumer preferences 20:56 Nuances of building a Farm to fork product 24:39 Differentiating True Elements as a brand 30:02 Scaling a D2C brand 34:01 Advice on building a sustainable business 36:43 Fundamental changes due to covid  39:21 Books and Podcasts recommendation ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Sreejith : Linkedin: https://www.linkedin.com/in/sreejithmoolayil/ Twitter: https://twitter.com/sreejithmoolayl ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message