Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue? episode artwork

EPISODE · May 9, 2024 · 39 MIN

Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

from Marketing #Unfiltered · host Sophia

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. Resources: Here’s the survey mentioned in the call: https://forms.gle/pLGDx8rEtBmdUukq7 Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell Plus here’s her website + socials: evolveyourweddingbusiness.com Eleni:Eleni is a nutrition coach. She helps you learn simple steps to start losing weight without dieting ever again!She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this."I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on.I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell. Resources: Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS Eleni’s free community: https://www.facebook.com/groups/loveyoursize Eleni on Instagram: https://www.instagram.com/helenofhealth/ 

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It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right. But I felt it was too early to break it apart and make it l...

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Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

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