Ep 146: Why Most Agency Owners Stay Stuck at 15 Clients (And Never Build a Real Business) | with Matteo Denegri of Somcommerce

Summary:Most agency owners don't hit a ceiling because they're bad marketers, they hit it because they never evolve as leaders.If you're stuck doing all the work yourself, terrified of hiring, or wondering how to build an agency that doesn't depend entirely on you, this episode is for you.In this conversation, I sat down with Matteo Denegri, founder of Somcommerce, to unpack his journey from earning $5/hour building Shopify stores to leading an agency managing more than $8 million in monthly ad spend for clients around the world.But what impressed me most wasn't the growth, it was how he thinks.Takeaways:Why your first hire feels terrifying and why it's usually the best decision you'll make.The hidden reason agencies stop growing around the 10–20 client mark.How focusing on becoming 1% better every day compounds into massive business growth.Why the best agency owners don't obsess over five year visions.The mindset shift that transforms a freelancer into a true agency owner.How referrals became Matteo's primary growth engine without relying on outbound sales.Why your agency can never outgrow your personal leadershipCheck out more of Matteo here at:Somcommerce Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈