EP 147 : Building a Health Food Brand - Jyotsna (Jo) Pattabiraman (Founder & CEO, Growfit) | Operating a Cloud Kitchen | Productizing the Food Business

Jyotsna is founder and CEO of Grow Fit, a health food brand that helps people get fit through their diets. In this episode she spoke about how they navigated through their pivot, the nuances of managing this business, how to build differentiators and more in her conversation with Roshan Cariappa.  00:00 Introduction 01:34 Idea to Product to Company 06:34 Validating your market 12:37 How has being a product person influenced Jo's journey 16:42 The nuances of Supply chain management in the food business 21:07 Building a differentiated brand 23:53 Working with other platforms 28:09 Impact of Covid on the food business 31:10 The next 24 months for Growfit 32:05 Advice for entrepreneurs starting in the food business 34:06 Books and Podcast recommendation ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Jyotsna : Linkedin: https://www.linkedin.com/in/jpattabi/ Twitter: https://twitter.com/jopattabi ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message