Ep. 147 - Jan. 23, 2019: How School Shopping Websites Affect Parents' Choices

Parents often rely on school shopping websites to find out more about schools they are considering for their children. A new study looks at how the content and layout of these websites influence how parents judge schools. Ira Nichols-Barrer, a Senior Researcher at Mathematica and one of the authors of the study, joins EdNext Editor-in-chief Marty West to discuss his findings. The study, "Presenting School Choice Information to Parents: An Evidence-Based Guide," was co-written with Steve Glazerman, Jon Valant, Jesse Chandler and Alyson Burnett. A blog post summarizing the study is available at: https://www.educationnext.org/design-with-care-school-information-displays-impact-school-choices/