Ep. 148: How Marketing Plays a Vital Role in a Crisis

From political landmines to cyberattacks or a pandemic, B2B marketers are constantly confronted with many challenges in their work. All of a sudden, brand building and generating demand no longer seems to be sufficient to do a modern marketer’s job. What does it take for marketers to be better prepared and equipped to deal with the realities of the contemporary landscape? Join us in this insightful conversation with seasoned B2B marketing and communications expert Ren Agarwal (CEO, StoryAZ Studio) as he talks about how to strategically leverage marketing in a crisis. During our conversation, Ren elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He defined volatility in the context of modern marketing, how it creates opportunities for marketers, and elaborated on the importance of strategic foresight. Ren also provided advice on how teams can better prepare their organizations internally to respond to external challenges.