Ep. 148- How this Coffee Startup Grew Their Instagram to Over 63k Followers - Poorboy Coffee

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-handedly running operations, developing his roasting program, launching online sales, and building his entire brand foundation in San Francisco.In this episode, Brandon breaks down his scrappy approach to growth through authentic storytelling, consistent content, and genuine community building. Instead of polished marketing, he documented his real journey with simple setups, sharing wins and struggles transparently. We dive into his bootstrap mentality (including some creative city regulation workarounds), his systematic content creation process, and how he turned followers into revenue through sponsorships and brand collaborations. If you want practical insights on content strategy that actually converts followers into customers, this episode delivers concrete tactics for building a brand from scratch through social media hustle and authentic connection.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep14⁠8Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777