Ep 148: Is stock management your secret marketing weapon? with Luke Hodgson co founder of Commerce Thinking & High Cohesion

On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing whether stock management is your secret marketing weapon.Before we kick off we quickly discuss H&M announcing that they’ll be using AI models and Napster’s recent sale for $200m. Yes, Napster just got sold for $200m.Then we get into the meat of the conversation and debate whether stock is actually a secret marketing weapon. We touch on why stock management is often overlooked compared to marketing, why brands should focus on selling everything they buy, the power of personalised promotions, the fallacy that tech is the solution to stock issues and why all brands need a stock health checkup by a qualified stock doctor.This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month’s free by following this link.Checkout Factory here.Sign up to our newsletter here.