Ep. 149: How to Leverage Social Selling Through Brand Ambassadorship

The human element is something that’s often overlooked when developing a B2B demand generation strategy. It’s important to remember that even in B2B, people buy from people. Therefore, personal branding and brand ambassadorship are key components that can help build trust and engagement. That’s why we’re talking to the “B2B Demand Gen Queen” Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) about how marketers can leverage social selling through brand ambassadorship. During our conversation, Dilara explained why personalization and being intentional in content creation are critical. She elaborated on which pitfalls to avoid and how to get buy-in for social selling. Dilara also shared strategies on how to work with subject matter experts (SMEs) and obtain testimonials.