Ep 15: Behind the scenes of my Hometown ADvantage launches

Ever wondered what it really takes to launch and scale a group program?In this special behind-the-scenes episode of Hometown Advantage, I’m peeling back the curtain on the growth of my signature program—from three sales to multi-five-figure launches (and all the messy middle in between). Whether you're a local business owner curious about the online world or a course creator navigating your own launches, this episode is for you.I’m walking you through: ✨ What I spent on ads in each launch (down to the dollar) ✨ How many leads and sales I brought in ✨ My exact return on ad spend ✨ What worked, what flopped, and what I’m changing next timeYou’ll also hear how I accidentally invalidated a webinar link 5 minutes before go time (😅), why I believe sales-optimized ads are the secret weapon nobody’s talking about, and how I’m leveling up my systems and conversion strategy for the next round.If you're a data nerd like me—or just love a good launch story—you’ll want to tune in.🎧 Let’s talk numbers, mistakes, momentum, and the magic (and math) behind growing an impactful online program.