Ep 15: Communicate Your Expertise Clearly with Jo Twiselton

In today's episode, Helen and her special guest Jo Twiselton explore the world of effective communication. Jo is an expert in organisational change, drawing from a rich background in PR, marketing, and coaching leaders across diverse sectors. Jo shares her innovative "4 Fundamentals of Human Change" method, a comprehensive framework designed to enhance well-being, resilience, connection, and people readiness within organisations. They also explore the power of clear and impactful communication, as Jo reveals her strategies for making complex expertise accessible and engaging.Join Jo and Helen as they uncover practical tips for articulating your skills and experience and share how to tailor your message to fit organisational needs, and stand out in a crowded market. Here are the highlights:00:01 Coaches struggle to communicate expertise effectively.07:00 Daniel Priestley's key person of influence model.12:38 Unconventional career path provides comfort and reassurance.18:51 Identifying and communicating expertise levels for leadership.21:06 Understanding and meeting organisation's needs effectively.24:00 Strategic communication is key for client success.30:04 Join the process before it begins - impact assessment.38:36 Expert method improved communication, confidence, and speaking.About Jo TwiseltonJo is an experienced human change specialist who has worked with a multitude of well-known brands and the leaders in them to support positive organisational cultures through times of uncertainty. She believes that it’s only by putting people first, rather than systems or processes, that successful and sustainable change can really happen.  Jo draws on her communication, coaching and facilitation expertise to help leaders and managers better prepare themselves and their teams for change. This includes improving communication as well as encouraging greater collaboration and connection between people to help solve problems and achieve longer-lasting transformations.   Jo established her business, Twist Consultants 20 years ago after a successful in-house career. She now uses her expert method, the 4 Fundamentals of Human Change, to provide clients with a strategic approach to putting people front and centre in periods of instability, keeping disruption down and performance and engagement up.   Connect with Jo:Website: https://www.twistconsultants.co.uk/LinkedIn: https://www.linkedin.com/in/jotwiselton/ Find out more about the Twist 4 Fundamentals expert method here:  https://www.twistconsultants.co.uk/the-4-fundamentals-of-human-changeConnect with Helen:Website: helenpackham.comInstagram: www.instagram.com/helenpackhamFacebook: www.facebook.com/helenpackhamcoachLinkedIn: www.linkedin.com/in/helenpackhamGet instant, free access to my master series where I share how to create your own expert method.Produced by winteraudio.co.uk