Ep.15 / Craig Dubitsky has the energy it takes to be a serial entrepreneur

In this episode with serial entrepreneur Craig Dubitsky, co-founder of EOS, Hello Oral Care and Happy Coffee we talk about so many topics including what makes a good brand; the importance of design, but also for products to be good above and beyond how they look; the importance of creating relevance; story doing vs story being; and many more insights into creating iconic, unique brands.Craig has endless optimism, energy, and is incredibly generous of spirit. He believes in the power of design and brand storytelling, and isn’t afraid to question norms and think differently. I am so grateful to have known him for years, and partnered with him at EOS to create the disruptive spherical lip balm. He's a legend!Check out https://www.happyproducts.com