Ep 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UK

How can digital transformation improve marketing effectiveness?  How brand marketing and performance marketing needs to be combine to deliver the best of both worlds?  How is voice will impact the marketing funnel ? How gaming will become the new social media ?  Niyati Srivastava, Consulting Lead- Digital Strategy & Transformation, Cognizant Consulting, London, U.K. answers the above questions and also points out digital marketing trends that she is going to bet on - conversational marketing and advertising blockchain.   Please connect with Niyati on Linkedin on https://www.linkedin.com/in/niyatisrivastava/  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  https://www.linkedin.com/in/jasravee/  Subscribe to Jagged with Jasravee on Youtube  https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1  Follow Jagged with Jasravee on Social Media Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in