EP 15 - Disnifying Your Doggy Daycare: A Chat with Old School Marketing Geek Dom Hodgson

In this episode of the Freedom Kickstarter Podcast, we’re joined by Dom Hodgson, also known as the Pet Biz Whiz. Dom is a pet business coach and consultant who helps pet service providers make more money, free up their time, and create a bigger impact in their canine communities. Dom shares how he transitioned from a career in sales to building a successful dog adventure business and later, a coaching empire in the pet industry. We discuss the power of niching down, premium positioning, content marketing, and taking strategic risks to create a standout business. Plus, Dom opens up about his recent expansion into the US market, why print media still works, and the secret sauce behind his success in the pet care industry. If you're looking to position yourself as the go-to expert in your field, charge premium prices, and scale with confidence, this is an episode you don’t want to miss! What You’ll Learn in This Episode:✅ How Dom built and scaled his dog adventure business into a coaching empire ✅ Why niching down and premium positioning is the key to long-term success ✅ The strategy that took him from a local UK coach to an in-demand speaker in the US ✅ How to create authority in your industry with books, print newsletters, and long-form content ✅ The biggest sales and marketing differences between UK and US businesses ✅ Why business is an adventure, and how to embrace the fear of standing out Connect with Dom Hodgson📖 Website 📩 Socials: @PetBizMarketing on most platforms Resources & Mentions:📚 Books Mentioned: - Selling the Invisible – Harry Beckwith - 10X Is Easier Than 2X – Dan Sullivan & Dr. Benjamin Hardy - Any Dan Kennedy Book (Dom’s words!) Final Five Questions:1️⃣ Book Recommendation: 10X Is Easier Than 2X by Dan Sullivan 2️⃣ Coffee Order: Americano (or Mocha with whipped cream if he’s tired!) 3️⃣ Social Media to Delete: TikTok 4️⃣ Dream Dinner Guests: Dan Kennedy, Michael Scott (The Office), and Mike Killen 5️⃣ 1 Business Tip: Be Premium – because someone in your industry will be, and it should be you! Enjoying the Podcast?If you loved this episode, please subscribe, rate, and review the podcast! Your support helps us bring more incredible guests and value-packed conversations to you. Like, Share & Subscribe!