Ep. 15: From Side Hustle to Full-Time — Ariel’s Eats

Josh sits down with Ariel of Ariel’s Eats, the NYC food creator whose reviews and restaurant recommendations have built a loyal following online.Ariel shares the story behind how the account first started as a side project while she was working a full-time job, and how the pandemic helped spark the idea to start documenting her food experiences. When she was laid off more than two years ago, she decided to take it as a sign and pursue Ariel’s Eats full time.They talk about what people don’t see behind the scenes of food content creation: the hours of editing, doing her own outreach to restaurants and brands, managing sales and marketing, and running every part of the business herself. Ariel also explains why content creation is so fascinating to her — you never quite know what’s going to happen with a post, what will resonate, or where the next opportunity will come from.Follow Ariel on IG! @ariels_eats