EP:15 Kelsey Outram From Lift Automotive Marketing - A Journey of Growth, Resilience And Survival

Welcome to @SoupRadio247 and our latest podcast. I'm your host Greg Buckley and thank you for listening in.Keywordsautomotive marketing, business growth, SEO, security breach, emotional resilience, industry conferences, family support, Lyft Automotive Marketing, Kelsey Outram, Elite ConferenceSummaryIn this conversation, Greg Buckley interviews Kelsey Outram from Lyft Automotive Marketing at the Elite Conference in Arizona. They discuss Kelsey's journey into automotive marketing, the unique approach of his company, and the challenges faced in business growth, including a significant security breach. Kelsey shares insights on emotional resilience, the importance of family support, and the value of industry conferences. They also touch on personal interests and future goals for the business.TakeawaysKelsey Outram started Lyft Automotive Marketing in 2020, focusing on the auto repair niche.The company differentiates itself by offering exclusive services to clients within a specific radius.SEO is a major focus for Lyft Automotive Marketing, providing long-term value to clients.Kelsey emphasizes the importance of building trust with clients, especially in the early stages.Industry conferences are vital for networking and continuous learning in the automotive sector.Kelsey faced a significant security breach that impacted his business operations.Emotional resilience and family support played a crucial role during the crisis.The company is looking to expand into other automotive-related verticals.Kelsey enjoys CrossFit as a personal outlet and values family time.The experience has made Kelsey more aware of the vulnerabilities in business operations. "We became closer together.""We're not going backwards.""I was really into CrossFit."Chapters00:00 Welcome to the Elite Conference02:41 Kelsey Outram's Journey into Automotive Marketing05:43 The Unique Approach of Lyft Automotive Marketing08:24 Overcoming Challenges in Business Growth11:02 The Importance of Networking and Learning13:55 Dealing with a Major Crisis: The Google Ads Hack19:34 Emotional Impact and Family Support25:22 Looking Ahead: Goals and Future Plans