Ep 15. Know Who’s Who - The 3 Worksheets Every Founder Must Complete

This week’s episode is about really knowing the who's who of your startup. It's based on the fourth course at StartWithEpic and the fourth chapter of David’s book, Epic Execution. Founders often rush past the foundational work of deeply understanding their target audience. We break down the three critical worksheets from the Know Who’s Who course that every founder must complete before building or launching anything.You’ll learn:Why customer empathy is the superpower behind great startupsHow to align your personal mission with your customer’s deepest needsWhat happens when founders skip real conversations with their audienceThe value of specificity in customer profiles (and how it drives better messaging)How emotional connection leads to loyalty, traction, and real product-market fitLessons from successful pivots that nailed this alignmentThis episode is not just about knowing your customer — it’s about understanding them so well that your product becomes the obvious solution.Epic Execution isn’t just a book — it’s a toolkit. Follow along at Start With Epic to access the course and complete the worksheets yourself.Epic Execution is the definitive podcast for entrepreneurs, executives, and innovators seeking to build companies, raise capital, and deploy it effectively. Our central themes are team selection and leadership, validating your way to Product Market Fit, and creating genuine customer value and enduring engagement.Hosted by David Kenney, we bring you unfiltered conversations with CEOs who have built extraordinary companies from the ground up. We dive deep, asking the hard-hitting questions that unlock the secrets behind explosive growth, effective team leadership, strategic capital management, and groundbreaking product development. Each episode features actionable insights and strategies designed to maximise your business potential.