Ep.#15 - Life is like a dashboard in a creative agency- Making brands that people love.

from SPJIMR Podcast · host SPJIMR Podcast

Mr. Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia at Leo Burnett, Publicis Business & Publicis Health, talks about life in a creative agency and how to build brands that people love. He decodes Spotify's strategy and how they go about finding a deeper consumer insight. He talks about how rapidly marketing as a discipline is changing and concepts such as USP don't hold true anymore. He also imparts some valubale tips for people aspiring to join an advertisement agency.

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This episode is 34 minutes long.

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This episode was published on April 7, 2022.

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