Ep. 15. Marketing with heart with Jess Schultz

In this episode, Jess and I nerd out on content and storytelling! Jess is a digital marketer and she absolutely loves working with local clients. She shares how she became an entrepreneur, the meaning of community and authenticity in content and how to balance vulnerability in your content. We also chat about some super valuable tips to create impactful content to connect with your audience. Don't miss this one! 05:54 Transitioned from virtual assisting to operational management.07:41 Tech enthusiast preferring in-person connections with community.11:48 Authentic storytelling is key for local marketing.14:03 Independent toy store owner fosters loyal community.19:25 Marketing success requires testing, monitoring, and pivoting.20:41 Range of services for marketing and learning.25:28 Local magazine delivers self-care and mental support.27:05 Expressing gratitude, asking for support. CONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH JESS! Instagram: @sweetsimplecollabsWebsite: sweetsimplecollabs.comFreebie: Know your audience workbookThis episode was mixed and edited by Cardinal Studio.