Ep 15: Meghana Duvvuri, Head of E-Commerce, Phab - Phab’s Guide to Digital Brand Success

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Meghana Duvvuri, Head of E-Commerce at phab. Meghana shares her fascinating journey from strategy and planning roles to leading e-commerce at one of India’s fastest-growing consumer brands. She dives deep into the rapid evolution of quick commerce in India, how consumer behavior is shifting, and the critical role of data, agility, and brand storytelling in today’s competitive landscape.Throughout the conversation, Meghana provides valuable insights into how brands can navigate quick commerce, optimize digital shelf performance, and leverage user-generated content for growth. She also highlights the challenges of supply chain management, pricing strategies, and new product launches in a fast-moving market.