Ep. 15 Pete Doyle | Building a Community through Music & Marketing

In this episode, we speak with Pete Doyle, a Reading-based musician and former business owner. Pete delves into his creative projects, including his collaboration with Reading Museum, where he composed a piece of music inspired by an art exhibition. He also discusses his passion for guitars, the importance of community, and his plans for launching an initiative to teach guitar in an accessible way. Beyond music, Pete shares valuable marketing insights for independent businesses, drawn from his past experiences in social media training and local marketing, with an emphasis on being authentic, human, and local.   Time codes 00:25 Welcome 01:04 Pete introduction 01:31 Pete's creative response to art exhibition 04:24 Pete's findings from his QR code project 05:29 How businesses can learn from art galleries and museums/ How creatives can get their work out there 08:03 Pete's favourite guitar and previous music teaching experience 10:43 Pete's guitar project for next year and the challenge of learning an instrument 13:33 How to keep motivated when playing music 15:40 How to create a community around music and more on Pete's guitar project 17:25 Pete's social media marketing advice for independent businesses 22:02 How social media can help with lead generation 24:59 The importance of local: quality over quantity 28:23 What do you like about Reading? 30:20 Final thought | Be yourself!