Ep. 15 - Pinpoint

Space-based technologies are the building blocks of innovation and enable our global economy. Early infrastructure investments in GPS by the government were leveraged by distribution pioneers Trimble, Magellan, and Garmin, who not only made the signal more useful/accessible by military troops, but also for commercial purposes. The importance of this space-based signal cannot be understated and is now ubiquitous in our everyday lives through applications like Google Maps, Lyft/Uber, and Pokemon GO, which have accounted for some of the largest venture outcomes in history. In this episode, we talk to Greg Milner, author of Pinpoint: How GPS is Changing Technology, Culture, and Our Minds. Pinpoint: How GPS is Changing Technology, Culture, and Our Minds U.S. Department of Commerce: GPS Economic Study Presentation Rethinking GPS: Engineering Next-Gen Location at Uber Google introduces Google Maps API The World's First Space War