Ep 15: Pt. 1 - Today’s Most Effective Social Media Strategies That Work For Businesses! With Cher Jones

💡 Do you wonder how some people are able to connect more deeply than others with people that they don’t know on social media, and get their buy in for products and services that they’re selling AND with no paid advertising? Then this episode is for you! In this week, our theme for The Transform Your Confidence Show is ‘Media & Communications’ and our 2-part series is entitled: “Today’s Most Effective Social Media Strategies That Work For Businesses!” My guest is Corporate Social Media Trainer & Online Personal Branding Strategist, Cher Jones Social Media Trainer, and here’s what we covered in part 1: ✅ Defined the differences between traditional and new media, and how social media has changed the game on how we communicate today on both a personal and professional level, that has brought people together from around the world, that no other form of media has been able to do to date. ✅ How marketing and sales has changed from being info-centric, to being story-driven, and how that’s impacted client engagement. ✅ How the concept of meeting clients where they are vs. trying to bring them to where you are, has allowed for the ability to create deeper and more meaningful client acquisition opportunities. A bit of information on Cher . . . 👑 As the founder of Socially Active Training, she leverages over 20 years of PR, marketing, and broadcasting experience, to help professionals, leaders and consultants, develop a credible and strategic online presence, while teaching them how to use social media at work, for work. 👑 One of North America's leading experts in online personal branding for professionals. 👑 Worked internationally with a wide variety of organizations that include: CBC, Rogers Communications, BlackBerry, The City of Toronto, The Ontario Ministry of Education, and The UK Trade and Investment, to name a few. 👑 The host of a weekly Linkedin livestream show, called #JustAskCher​ LIVE, where she offers tips and advice to help you develop a powerful and professional brand online! 📌 Subscribe on podcast platforms everywhere, search ‘The Transform Your Confidence Show’, 📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’