Ep.15 - Scott Perry of MOTION Fitness Group

Scott Perry, co-founder of MOTION Fitness Group believes that it's time for familiar interval training to move aside, as high intensity resistance training is the way forward. Here's how he and his team have forged the new fashion in fitness that's here to stay. The day that Scott got into fitness professionally, after choosing a path through firefighting school, a friend introduced himself during a bicep curls session to suggest a PT career with the main positives explained as: good money, free membership and a lot of girls. Since then, he opened his first location aged just 29, and has now reached a successful state where he wears many hats of marketing, money, back end business and more for MOTION, with a bright future ahead. In this episode, Scott discusses in detail the low points of his career, defining moments in his life that hurt at the time but helped in hindsight. He also explains how the a-ha moments at every point have helped shape his direction and bring him to where he is today. Putting the HIRT on HIIT, high intensity resistance training is taking over from high intensity interval training as MOTION focuses more on things that take time to move, rather than jumping from one exercise to the next. Here, it's all about time under tension, using high energy exercises to great music, but with everyone focusing on form to burn more fat and benefit the body in every sense.   Episode Highlights:  Is HIIT dead? Is HIRT here to stay? Learn how to take advantage of industry trends, and how to create your own. Hear how the language behind your business invokes feeling in clients and why it's important to nail down your verbiage strategy. Learn how to come up with a new name for your studio. Hear how this industry influencer lost a job as a trainer and went on to open their own studio, and why this was the best thing that could have happened to him. Why the traditional path to success, whether that be following tradition or solely going through the education system, may not be the way that works for you.   Join Matthew Januszek in conversation with Scott Perry, co-founder of MOTION Fitness Group. Please like and subscribe.