Ep 15: Tech, Tenacity & The New Face of Internal Audit

In this episode of Inspiring Women in Audit, we're joined by the dynamic Farah Eida, a TEDx speaker, author, and internal audit leader who’s making waves with her bold approach to audit transformation. Farah is building an audit department from the ground up, proving that age is no barrier to leadership when fueled by vision, grit, and clarity. In this powerful conversation, Farah reflects on the personal and professional growth that shaped her career, from stepping into audit unexpectedly to championing tech innovation and culture change across the business. She shares the value of self-reflection, mindset, and community as critical levers for success in internal audit, especially for emerging leaders navigating modern corporate environments. Farah also opens up about her experience on the TEDx stage with her inspiring talk, "Give Up or Try Harder", and her recent book release by the same name, Give Up or Try Harder, available on here. Her insights are both grounding and energizing, offering practical encouragement for auditors ready to embrace tech, elevate their impact, and step fully into leadership. Episode Breakdown2:48 – Farah’s Path into Internal Audit6:30 – Building Audit from the Ground Up7:47 – Connecting Across the Business12:00 – Being Young in Leadership14:30 – Self-Reflection as an Emerging Leader18:35 – Tech’s Impact on Audit23:20 – Unlocking Your Potential31:16 – Farah’s TEDx Talk: Give Up or Try Harder35:13 – Advice for Emerging Leaders in Audit38:02 – Contributing to the Internal Audit Community Be sure to connect with Farah Eida on LinkedIn. And be sure to follow Inspiring Women in Audit on LinkedIn, and connect with Tracie. Join the Exclusive Inspiring Women in Audit LinkedIn Group: This group is dedicated to empowering and uplifting women in the internal audit profession, providing a supportive space for women to share their journeys, insights, and expertise. By fostering meaningful connections, we aim to inspire, encourage, and drive transformative change within the industry. Join us to celebrate the achievements of women in audit and to be part of a community that values and amplifies your unique perspectives and experiences. Sign up for our newsletter! ★ ★ ★ ★ ★ This podcast is brought to you by i4 Global Results Limited and Amplify Your Audit Results, the audit communication experts dedicated to transforming your audit reporting and your audit results through communication, optimization, and collaboration. To schedule time with us, reach out to Tracie Marquardt on LinkedIn.