Ep. 15 The LinkedIn Advantage: Leveraging the Platform to Simplify Business Growth with Barbara Imensek

In this episode, Suzy interviews LinkedIn expert Barbara Imensek, who shares her insights on the benefits of using LinkedIn for business, especially for women from a medical background who want to start an online business. Barbara discusses how LinkedIn has changed over the years and how it differs from other social media platforms. She also explains why Google loves LinkedIn and how it can help increase visibility for individuals and businesses. Barbara further explains how LinkedIn's professional tone attracts serious users and how it can be used to build brand authority, connect with the right people, and attract clients. The conversation then shifts to how business owners, such as those from a medical background transitioning into coaching, can optimize their LinkedIn profiles to attract their target audience. Barbara shares specific tips on how to remove medical-related keywords and add relevant keywords to highlight the new industry focus. Overall, this episode provides valuable insights and practical advice for anyone looking to use LinkedIn to boost their online presence and grow their business.How to reach Barbara:https://www.linkedin.com/in/barbaraimensek/How to LinkedIn with Barbara Facebook Group:https://www.facebook.com/groups/howtolinkedinwithbarbaraConnect with Suzy Wraines:Download Starting a Business Simplified Guide⁠https://suzywraines.com/page/starting-a-business-plan-workbook⁠Facebook Group: Women Medical Professionals Starting an Online Businesshttps://suzywraines.com/page/medical-fb-groupLinkedIn: Suzy Wraineshttps://www.linkedin.com/in/suzywraines/Schedule a FREE Setup your Business Sessionhttps://suzywraines.com/page/starting-a-business-consultation This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com