Ep 15. What 40 years of sales taught Walter Crosby

from The Sell · host Ned Phillips

This week, we have Walter Crosby.I had such a good time talking to Walter.He has more experience than me and his way of thinking about sales is so good.He started doing 400 cold calls a day.Now he teaches CEOs and sales leaders how to do it right.If you’re wondering what the magic source of sales is, Walter gets pretty close to answering that.Such a thoughtful, grounded conversation. I think you’ll really enjoy it.

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This episode was published on August 15, 2025.

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