Ep 15. What 40 years of sales taught Walter Crosby

This week, we have Walter Crosby.I had such a good time talking to Walter.He has more experience than me and his way of thinking about sales is so good.He started doing 400 cold calls a day.Now he teaches CEOs and sales leaders how to do it right.If you’re wondering what the magic source of sales is, Walter gets pretty close to answering that.Such a thoughtful, grounded conversation. I think you’ll really enjoy it.