Ep 150 A Better World through Word Play with Kelly De La Rocha

If you're a lover of words, board games, and what was once considered nerdy geek culture, you'll feel right at home with our next guest. Joining Ramon and the PD Flight Crew in the studio is Kelly de la Rocha. De la Rocha is a poet, journalist, and founder of Poem Renovation. Forty years ago, as a distraught teenager dealing with her parents' separation, Kelly turned to poetry to help make sense of her turbulent emotions. During the pandemic, De la Rocha once again felt her world falling apart and found new meaning in her old poems by rearranging their words. That experience became the foundation for Poem Renovation, an online word game that is picking up steam. Poem Renovation is a catalyst for creativity and a tool that aids in literacy. It's also used to help people sort through and communicate their thoughts and feelings. The initiative has found a home in schools, where students are still struggling to overcome the effects of COVID-19 on their mental health and academic performance. There's also immense potential for Poem Renovation to benefit the mental health and continuing care communities.  Tune in to hear how Kelly transformed her old poems into an online platform without any coding experience. In this episode, you'll learn how De la Rocha used the same creative tools as J. Cole to unleash her creativity, as well as how she used her command of the written and spoken word to attract her tribe. To learn more about Poem Renovation, watch their video . . . Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website. Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture. Subscribe for weekly branding and entrepreneurial content here!  To learn more about Peralta Design's work visit peraltadesign.com. #welaunchbrands #digitalagency #mbeagency #mbe #digital #branding #marketing #web #startups #creative #BrandU #w2 #fulltime #leadership #contentcreator #contentstrategy #marketingstrategy #entrepreneurs #business #launchyourbrand