Ep 150: We Kept Charging Too Little Until One Conversation Changed Everything | with Rebecca Gonzalez of Orange Marketing

Summary:If your clients have been burned by agencies before, earning their trust isn't about making bigger promises, it's about delivering value faster than they expect.In this episode, I sit down with Rebecca Gonzalez, Founder and CEO of Orange Marketing, to unpack nearly a decade of building a boutique HubSpot agency that has weathered pricing challenges, enterprise sales, AI disruption, and Google's rapid search changes. We talk openly about what actually works when you're trying to build a profitable agency that clients genuinely trust.Takeaways:Why the first 7 days of a client engagement determine whether they'll stay for years.The hidden pricing mistake that's quietly destroying agency profitability.How to move from selling small projects to confidently closing enterprise-level engagements.The overlooked partnership strategy that consistently generates qualified opportunities.Why project managers become indispensable long before most agencies realize it.How AI has dramatically changed agency operations and why that's actually good news.The simple mindset shift that helped Rebecca grow without chasing every opportunity.Check out Rebecca here at:Orange Marketing Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈