Ep.150 - I segmenti di mercato, strumento di revenue e non di marketing

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

La segmentazione del mercato è una pratica molto importante per rendere più efficiente l’analisi revenue dell’hotel.Per configurare bene i segmenti è importante conoscere profondamente la struttura ricettiva, i mercati dove distribuisce e la provenienza della richiesta.Nella 150esima del podcast Ospitalità 4.0 si parlerà come utilizzare i segmenti di mercato, evidenziando come questi siano strumenti di revenue, non di marketing. https://www.slope.it/2022/01/27/i-segmenti-di-mercato-come-strumento-analisi-di-revenue-hotel

Episode metadata supplied by the publisher feed · Published Feb 18, 2022

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Ep.150 - I segmenti di mercato, strumento di revenue e non di marketing

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This episode was published on February 18, 2022.

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