Ep 150: New Product Development 101 with Luke Hodgson co founder of Commerce Thinking & High Cohesion

On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing New Product Development 101.Before jumping into it, we recap on last week’s episode and bring you up to speed with Trump’s tariffs. We also explore what we’re hearing on the ground from brands who are trying to navigate this new trade normal.Then we get into New Product Development 101. We start with the triggers that spawn a New Product Development process, how to forecast demand and effectively use marketing data, the importance of supplier relationships, how AI is impacting NPD, product launch failures of the last 10 years and whether Sketchers bet on Harry Kane will pay off.This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month’s free by following this link.Checkout Factory here.Sign up to our newsletter here.