Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.=================================================================Best Moments:(01:59) Dr. Peterson's background(07:14) Explaining the StoryBrand framework and its seven key elements(13:24) The importance of making the customer the hero in your brand's story(15:29) Discussing the benefits of niching down and targeting a specific audience(18:36) The concept of "narrative transportation" and its impact on marketing(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows=================================================================Guest Bio:Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.