Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House

from Higher Ed Pulse · host Shane Baglini, Zach Busekrus

In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself in a crowded graduate school market. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

In this episode of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College. Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to inform the positioning of their graduate programs (even when they can't change the name of the program itself), and how Muhlenberg College differentiates itself in a crowded graduate school market.

NOW PLAYING

Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House

0:00 47:09

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

La Finanza in Soldoni Massimo Famularo - Hypercast Podcast e newsletter indipendente di informazione ed educazione finanziaria.Nessuno mi paga per vendervi niente e voi non mi pagate per dirvi in cosa investire. Newsletter http://lafinanzainsoldoni.substack.com/Youtubehttps://www.youtube.com/c/MassimoFamularoBloghttps://massimofamularo.com/X(ex-Twitter)https://x.com/MassimoFamularo---Questo podcast fa parte di Hypercast Network — 📧 Per proposte commerciali scrivi a: [email protected] Sing Better Fast! | Vocal tips, singing lessons, voice exercises, etc. Jaime Vendera - Vocal Coach Wish you could sing better, higher and stronger, but don't have "natural talent?" Want some vocal tips, demonstrations, and exercise ideas? Looking for motivation and advice to become a better singer? Want to sing high in full voice without straining?Then welcome to the Sing Better Fast Podcast, a podcast by vocal coaches and authors, Jaime Vendera and Ben Valen!The Sing Better Fast podcast is exclusively for serious and passionate vocalists! You are now part of a professional group of smart and motivated singers who want to become masters of the voice and inspire millions with our music.Get all of our podcast episodes, notifications for upcoming events, new podcast releases, and other vocal resources at singbetterfast.com! The Body Knows the Way Its-all-here The body knows, it holds the fire, The breath returns to something higher. Earth in my bones, water in flow, Fire ignites the will I know. Midnight Sun Protocol Decador AI-generated lo-fi soundscape seeded by the pulse of the Nostr network.

Frequently Asked Questions

How long is this episode of Higher Ed Pulse?

This episode is 47 minutes long.

When was this Higher Ed Pulse episode published?

This episode was published on April 13, 2023.

What is this episode about?

Can I download this Higher Ed Pulse episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!