EP 151: How to sell the transformation by story-telling with Kris Jones

If you've been hanging out with The Weber Co. for any length of time, you know that story-telling is one of the most under-leveraged content tools, and it is also what connects us with our audience.    But as entrepreneurs, we are often too close to our own stories, and we need someone else to help pull the information out of us.   In general, story-telling can feel too personal and be challenging to share, but in this episode, Kris shares her philosophy on how story-telling isn't about the guide but about the audience.   Kris also shares with us how our brains literally can not disengage from stories, which is why we feel so compelled to pay attention until the end.   Enjoy this episode and make sure to tag us on stories @theweberco and @reddoordesign when you give us a listen!   Connect with Kris: https://instagram.com/reddoordesign   Connect with us on Instagram: https://instagram.com/theweberco      Read about our programs here: https://theweberco.com/all-programs