Ep 151: Why Customer Education Is A Game Changer featuring Paul Townsend with Animal & Insect Pest Management Inc.

Communication, education and retention, are all key components of running a successful pest control company. In today's episode, Eric and Jake welcome Paul Townsend, the Operations Manager for Animal & Insect Pest Management Inc. Educating customers about the services being provided, the potential risks associated with pest infestations, and preventative measures they can take can help them make informed decisions and feel confident in the services they are receiving. By educating customers, pest control companies can also establish themselves as trusted experts in the field.Topics include:Introduction (0:00)Guest Introduction: Paul Townsend (4:02)AIPM Company Background (6:02)Educating Customers on Pest Control (13:16)Technician Roles and Customer Expectations (16:31)Quality of Customers and Retention (18:34)Educating Customers on Products (21:01)Rodent Adaptation and Control Methods (27:58)Historical Context of Rodent Control (30:07)Challenges with Changing Regulations (36:55)