EP 152: Why I'm hitting pause on this podcast and what you can expect next from The Weber Co.

Well, the 5th time's a charm, I guess… (Yes it took 5 takes to record this episode)   In March 2022, we officially launched our agency model. I learned very quickly that to scale an agency, you NEED team members. As I was trying to scale the agency, coach clients, lead a team of five employees… I experienced major burnout. Everything just felt super hard at one time.    In September 2022, we experienced a failed launch into our coaching program. And when you have a team of five people to make payroll for, failed launches aren't an option.   This led to something very unexpected…   In January of this year, I closed doors to my signature coaching program that brought in over $500K in revenue, Brands That Captivate Academy. This was a HARD decision, but I knew it was no longer what the market needed.   A couple of months ago, I had to skip payroll for myself, which did not feel good as a business owner working 60+ hours a week postpartum.    But I had to make sure team members and contractors were paid. Now, The Weber Co. is just me, again.    So where did I go wrong? Well, I know that I was serving too many people. When it comes to getting specific with who you serve, I'm my own worst client. But I think I'm figuring it out…   Since Collin and I have come into the short-term rental space, I've realized the MAJOR gaps.   Two of the biggest gaps are identifying your ideal guest and elevating the guest experience.   I'm still very much in the infancy stages and I don't know what it will looks like, but I feel The Weber Co. will make a massive pivot in the near future to focus on branding and marketing for short-term rentals and boutique hotels.   Until I know exactly what this looks like, I'm going to be hitting the pause button on this podcast to figure things out and continue to focus on my current clients. Until then, connect with me on Instagram @theweberco - I'm an open book!   Stay tuned for the return and revamp of BRANDED! and until we meet again cheers!