EP 153 | Aggelos Mouzakitis (Glofox) - Taking a more human approach to diagnosing churn and retention.

Today on the show we have Aggelos Mouzakitis, Product-led growth Lead at Glofox.In this episode, Aggelos shared his take on product-led growth followed by the biggest misconceptions and mistakes companies make when they think about adopting a product-led strategy.We then discussed why companies need to forget the data and analytics and take a more human approach to diagnose churn and retention. We dove into methods, tactics, and stages of the user journey that you can focus on to extract meaningful insights and help you truly understand the reasons for churn and not just the surface-level response we typically get in exit surveys.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.