Ep. 153 :: Thinking Like a Franchisor with Jenna Duett

In episode 153, Jenna Duett brings her enthusiasm and insights to the Behind Your Back Podcast. Jenna is the Director of Media and Regional Marketing for one of the largest franchisors in the construction space. Jenna details how she thinks about traditional marketing channels (TV, print, radio) versus digital (email, social media platforms, video, podcasts) and how she frames the opportunities facing her franchisees who are challenged with limited time and budgets—while Jenna is challenged with ensuring her franchisees are successful. Jenna and host Bradley Hartmann discuss how to structure effective Calls to Action, how to avoid training your customers to anticipate and expect discounts, and Jenna's passion for food, which she has parlayed into a position as a BBQ judge at the World Food Championships, coming to Dallas November 5-9, 2020. Thank you for listening. *** If you enjoyed this podcast, we'd sincerely appreciate it if you were to leave a review on Apple Podcasts. The feedback helps improve the show and it helps with our visibility as well. The more people listen to the podcast, the more we can invest into it and make it even more relevant and insightful for you.  Sign up for the Behind Your Back Newsletter that arrives twice each month: https://www.behindyourbacksales.com/newsletter For more info: www.behindyourbacksales.com/podcast  Instagram: https://www.instagram.com/behindyourbackceo