Ep. 154 :: Digitizing LBM with Mike Wisnefski of MaterialsXchange

In episode 154 of The Behind Your Back Podcast, Mike Wisnefski, co-founder and CEO of MaterialsXchange, joins the show. Mike discusses the (un)natural progression he made from Badger U (University of Wisconsin Madison) to professional international water skiing, to trading lumber options for Bloch Lumber in Chicago. While an unusual path to the LBM industry, it did enable Mike to earn the insights he applies now leading MaterialsXchange (MX)—the NASDAQ of the lumber and building materials industry—enabling transparent, real-time price discovery, delivery logistics, and payment transfer. MX is touted as the digital marketplace for lumber and panels. Featured in Forbes, MX is described as bringing the lumber industry into the digital age. Mike and host Bradley Hartmann candidly address who stands to gain—and lose—from their new technology and why now is the time for a platform like MX (earlier ventures similar in size and scope have failed) to succeed.   *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.  Sign up for the Behind Your Back Newsletter that arrives twice each month: https://www.behindyourbacksales.com/newsletter For more info: www.behindyourbacksales.com/podcast  Instagram: https://www.instagram.com/behindyourbackceo