Ep 154 - Gym Launch CEO Alex Hormozi: Financial freedom for life.

Attract clients. Perfect your pricing. Retain members. Profit and prosper. This episode is a lesson in how to bring more clients into your business and keep them longer, all while improving profitability. It's an art form that our guest has developed into a science. With tips time-served by a client base of over 2000 thriving businesses, this strategy session can bring some impressive results. CEO of GymLaunch, Alex Hormozi, is making gym owners evolve their business to be better for their bottom line and members. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/8_qL5oB3BR4   Formerly a competing power lifter, Alex Hormozi didn't like the effect that the volume was having on his joints. He transitioned to more of a bodybuilding approach without feeling the need to get stage lean. Professionally, Alex has gone from sleeping on the floor of his gym to discovering financial freedom, teaching other gym owners his success secrets and transforming over 1500 gyms on four continents. As host of the Gym Secrets Podcast he's also helping gym owners get more profit per member, increase retention and engagement, all while retaining your own personal life. Alex is also host of the Gym Secrets Podcast. Subscribe at https://apple.co/3kHGF4g The Gym Launch model has now transformed thousands of gyms spanning four continents. Gym owners work endless hours and sacrifice themselves for their customers, and still, many go home empty-handed. Gym Launch is dedicated to solving this problem. For more information visit gymlaunch.com   Episode highlights -  How to build a consultative mind map of all the information that exists for success, and build a mentorship and educational community to leverage lessons that others have already learned. Why the fitness industry continues to talk about the same challenges, and what it's going to take to start moving conversations forward. How the virtuous or viscous circle of price can work for or against your business model through understanding value, profit and performance. What your choice of equipment and classes will do to your business, and how the smallest accessory can ruin your profit line. Why the passion in the fitness industry is often what kills the chances of a business' success. What fitness trends are going to outlast everything else, and what to base a gym around for longevity. Plus the key points to what makes a good operator. The five things you should be doing in order to retain members, and what to do if you're a struggling gym owner right now. Why exercise digital programming will better serve members and clients through convenience than any live digital workout on Zoom will do. How the difference between a good and bad operator is all in genuinely caring about your customers. Why dual motivation is so powerful in getting to the gym, particularly when you think about hanging out with your friends and going for a workout.   Join Matthew Januszek in conversation with Alex Hormozi…   For more information visit https://escapefitness.com/podcast