Ep 154 Making more sales in your business comes down to this one ingredient

You have been told to find the pain point and dig into it.Make her feel it. Convert from fear. And honestly? That approach gives me the ickBecause fear-based selling gets you desperate buyers. And desperate buyers become difficult clients.In this episode I am breaking down how people actually buy — the neuroscience behind it — and why speaking to your ideal client's subconscious identity instead of her pain point is what creates a waiting list of dream clients who show up fully, get incredible results and send you three referrals before they have even finished the programme.This is subconscious selling. And once you understand it you will never write a caption the same way again.In this episode:— The neuroscience of how people actually buy and why 95% of decisions are made before logic gets involved — Why pain point marketing is actively working against the business you are trying to build — What subconscious selling actually is and why it is a completely different conversation — A live before and after of the same offer written two completely different ways — feel the difference in your body — My REWIRE Writing Method and how it creates a waiting list of dream clients who already know they want inReady to put this into practice?The Subconscious Story Selling Challenge is 14 days of selling every day on your stories with confidence, conviction and zero ick — using my REWIRE Writing Method.Every other day you get a subconscious selling prompt, so you know exactly what to post. On the days in between I personally review your stories and give you feedback.No overthinking. No pain point poking. Just magnetic identity-led selling that has your dream clients DMing you before you have even made the offer.DM me CHALLENGE on Instagram to get all the details.