Ep 155: Cheap Pricing Creates Cheap Agencies, Here's Why

Summary: Most agency owners think pricing is a sales problem. It's actually an operations problem and until you understand your economics, you'll keep fighting the same battles.Takeaways:Why competitor pricing is one of the worst benchmarks you can use.The question you should answer before you ever decide on your monthly retainer.How premium pricing gives clients better outcomes, not just bigger invoices.Why every dollar you discount eventually comes out of your client's success.The real reason agencies struggle to hire A players as they grow.The pricing experiment that taught me why cheap retainers attract expensive problems.How to reverse-engineer an agency that can scale sustainably. 👉 Get new episodes right to your inbox - click here 👈