Ep. 155 - Heather Ripley with Orange Orchard PR

This week I talk with Heather Ripley, founder of Orange Orchard PR, who discusses how animal welfare organizations can effectively use public relations to advance their missions. After becoming vegan in 2017 and realizing there was more she could do to support animals, Heather launched Orange Orchard as a specialized division of Ripley PR focused on helping animal rescues, sanctuaries, and conservation projects tell their stories through strategic media outreach, social media, and fundraising campaigns. She emphasizes the importance of building local media relationships, balancing messaging to avoid overwhelming audiences with negativity, and treating nonprofits like businesses with clear goals—ultimately helping organizations amplify their impact while maintaining authentic connections with their communities. To learn more about the work Heather and her team are doing you can find them at www.orangeorchardpr.com or on social media @orangeorchardpr. Heather Ripley is the founder and CEO of Ripley PR, an elite global public relations agency, and its affiliate agencies, Orange Orchard, an award-winning public relations agency specializing in animal advocacy and the promotion of animal-friendly brands, and Adventure PR, a new division created to elevate adventure travel, RV manufacturers, camping and outdoor companies.At Orange Orchard, Heather leads a passionate team that helps purpose-driven brands elevate their message and inspire action. Drawing on more than two decades of PR experience, she has positioned the agency as a trusted partner for organizations involved in animal advocacy and welfare and for companies who work in the pet care industry. Her work centers on thoughtful communication, authentic brand alignment and purpose-driven growth.In 2013, Heather started Ripley PR and has built it into one of the most respected agencies in the skilled trades, franchising and B2B technology sectors in just 12 short years. After five years of success at Ripley PR, she was inspired by her commitment to animal welfare to launch Orange Orchard in 2018.For its work with organizations like The Orangutan Project, Orange Orchard won the gold award for Best Public Service Campaign in the 2025 Merit Awards.As the visionary behind both agencies, Heather has been honored as a 2024 PRNews Top Women in Business Entrepreneur and as one of ACHR News’ Top Women in HVAC. She is also the author of NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for Your Home Service Business, a highly regarded guide for entrepreneurs seeking to amplify their growth through public relations.Heather’s leadership across all three agencies reflects her belief that PR can be both a catalyst for business growth and a force for good by helping innovative and compassionate companies make a measurable impact on the world.Sponsor:LIX - check out www.lixpetwellness.com to learn more about CBD for pets. Use code Rescuepod20 for 20% off your first order! Thanks for listening! If you liked what you heard, please rate, review, and subscribe. If you have ideas for future guests please email me at [email protected] or follow me @theanimalrescuepod on Instagram. You can also learn more about the organizations I interview and how to listen/watch at www.theanimalrescuepodcast.my.canva.site