Ep. 155: How B2B Sales and Marketing Can Generate Better Results

In the fast-paced world of B2B, sales and marketing do not need to be rivals. When they’re able to collaborate and get alignment, they become a powerful customer-focused force that creates unparalleled value and a seamless experience. How can both sides make this happen and create a positive impact on their customers? That’s why we’ve decided to invite renowned sales leader Hamish Knox (CEO, Sandler Calgary) to talk about how to optimize B2B sales and marketing strategies for better outcomes. During our conversation, Hamish explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on collaboration, trust building, and how marketing can proactively work with sales to get them involved in upcoming marketing initiatives that will resonate with customers.