Ep. 155 - How corporates can leverage LinkedIn, with Keith Lewis

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?  Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content.  You will learn… About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn. Why staff social media training is key when it comes to navigating complex compliance issues. How you can leverage your employees to boost your organisation. About Keith If you’d like to connect with Keith, you can find him on LinkedIn or Twitter. LinkedIn VIP Intensives If you want to work with me on a 1-to-1 basis, check out the LinkedIn VIP Intensive private coaching sessions.  Download my FREE LinkedIn guide Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run! More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?