EP 155 - Nalin Chuapetcharasopon on Crowdfunding, Solving Cool Problems, and Launching Cool Ideas

Episode Notes:- The lifestyle of an Entrepreneur, solving cool problems, and meeting new people- How to get started, looking at other models, failures until finding something right- Crowdfunding as a start of the Marketing Phase of a product, changes in Crowdfunding- Importance of focusing on Traffic, channels where to reach an audience- The process of building and then working with their own team, growing it and being remote- Crush Crowdfunding building a test-heavy marketing phase, crowdfunding on Indiegogo and Kickstarter- Marketing Budget on Ad Spend, Multimedia, Landing Page to start a campaign- Connecting People with the network you have to launch a project/product- Marketing is Attention, spending a cost effective strategy for organic leads, speeding up lead-generation process- Advantages and disadvantages of Influencer Marketing- Entrepreneurs should work to build credibility and trust ahead of launching your product- Addressing fears and frustrations of prospects, converting your audience to backers of you project- Breaking even is a best scenario in Crowdfunding, maximize number of users and activate to upsell and cross-sell- Choosing the right Crowdfunding platform for your product- Crowdfunding climate during the Covid-19 Pandemic, this is the best moment to be an Entrepreneur