Ep 155 - Primal Swoledier Eric Leija Is a Kettlebell Master

Everyone needs honesty, and everyone needs recovery. Eric Leija is one of the fastest rising fitness influencers online with almost a million Instagram followers, his own online coaching business and a workout programme branded by Men's Health. In this episode, the celebrity fitness trainer who specialises in unconventional training talks about what it took to develop and launch a successful fitness app, Primal Fitness, in the middle of a pandemic, and how COVID put him out of action for weeks, even as an elite athlete. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/_X3-BfV2TgQ Eric Leija used to work in the ONNIT warehouse, packing supplements and shipping equipment off to customers. As the company started selling more kettlebells, steel maces and unconventional training equipment, they needed someone to show potential customers how to use it. Eric got certified and became one of the first coaches in the ONNIT gym. He soon became a head coach for kettlebell training and created a new approach for his growing audience with kettlebell flows. Backing from a Joe Rogan shout out  on social media and hard work behind the scenes meant that Eric was able to launch his own business, teaching kettlebell and animal flow workshops of his own. With the guidance of Eric Leija, you will become proficient with tools below such as kettlebells, barbells, dumbbells, sandbags, the steel mace, steel clubs, or resistance training, mobility and durability in general, and other approaches that lead clients to live a stronger, healthier, and more optimal life. Visit ericleija.com to find out more about the Primal Swoledier's online courses, customised training programmes, personalised diet plans, and unconventional workouts.   Episode highlights -  How having a business based online has helped Eric transition activity to still be successful through lockdowns and pandemic challenges. Why workshops may not be a big generator of revenue, but is the best way to connect with the most valued members of your audience. When you need to focus on hard and heavy training, when you need to focus on foundational fitness, and why the social media highlight real isn't the full picture. How much time you should be spending creating content for social media, posting it on platforms and engaging with your community. Where there's still space in the digital fitness and app market, and what further growth is going to have on current operators in the industry. Why, even when someone is known for working with a particular bit of fitness equipment, any athlete's training regime is made up of so much more than solely what they specialise in. How to deal with burnout from business, physique issues, creating content and lack of sleep, and why that left even an athlete such as Eric suffering from coronavirus. What symptoms COVID can cause; the timeline of how they evolve over weeks, and how long it can take to recover.   Join Matthew Januszek in conversation with Eric Leija…