EP 155: What is a social media influencer (really) and how can anyone be one

‘Social Media Influencer’. These three words can be super intimidating and are so commonly misunderstood. So what is a true ‘influencer’? We are super fortunate to have the Vice President of Digital Marketing for 4Life, Dana Fortune join us to explore this common question, or should we say regular misconception!  The truth is, anyone in the Direct Selling industry can be an influencer to their authentic followers; regardless of technical skills, experience or ability. The key word there though - authentic. ‘Authentic’ is something we’re going to focus a lot on this episode.  Dana is an experienced marketer with a demonstrated history of working in higher education as well as the Multi Level Marketing (MLM) industry. Dana is skilled in Social Media, Email Marketing, Communications, Digital Marketing, SEO, Customer Relations, Event Planning, Athletic Training, Sports, Athletics, and Editing. She has a unique passion for empowering salespeople on digital platforms. Dana joins us to talk the truth behind being an influencer on Social Media, the power of that influence, the importance of keeping on showing up, the exciting explosion of Community Marketing in 2023 and essential authenticity.  Get ready to take notes, be prepared to be motivated and get excited to take on Social Media with a new perspective and capacity! Tune in and enjoy.   We’ll be talking about:  ➡ [0:00] Introduction ➡ [2:29] Knowing Dana Fortune ➡ [5:20] Power of influencers in 2023 ➡ [7:48] What is an influencer ➡ [11:08] Your influence amongst your followers ➡ [16:13] Be more genuine ➡ [22:38 You don’t need to be tech savvy ➡ [25:35] You can keep your profile private ➡ [29:40] 2023 is the year of community ➡ [31:23] Top 3 tips for being a natural influencer on Social Media ➡ [35:01] Going back to what Instagram does best ➡ [36:49] Being authentic is powerful ➡ [40:41] Generate curiosity ➡ [45:06] Tips on how to up your Social Media game ➡ [48:33] Dana recommends this book  ➡ [50:36] Dana’s dream superpower ➡ [51:09] Dana’s favourite quote ➡ [52:02] Dana’s advice to her past self Resources:  ➡ Book Recommendation: Building a Story Brand by Donald Miller:  https://bit.ly/3kuZ5uN   Quote: ➡ “I’d rather say ‘Oh, well’…’than what if?’”   About our guest: Dana Fortune is the Vice President of Marketing and Sales Initiatives at 4Life Research. Dana leads a team of nine digital marketers and oversees 4Life’s Social Media platforms, Search Engine Optimization (SEO), email marketing, Learning Management Systems (LMS), web maintenance, and blog and app content.  Originally from Branchburg, New Jersey, Dana graduated from The University of Tampa with a Bachelor of Science degree in Marketing and Communications. She has a unique passion for empowering salespeople on digital platforms. In her free time, Dana enjoys spending time with her husband, Luke, and their 2 year old son, Lennon.   Connect with Dana Fortune ➡ Dana Fortune Facebook: https://www.facebook.com/dana.fortune.186/ ➡ Dana Fortune  LinkedIn: https://www.linkedin.com/in/dana-fortune/ ➡ 4Life website: https://www.4life.com ➡ 4Life Facebook: https://www.facebook.com/4life ➡ 4Life Instagram: https://www.instagram.com/4life/?hl=en Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at [email protected]   If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.The simple Humanology Framework for confidently turning conversations into customers without feeling pushy, awkward or scripted. Save your FREE seat here: https://auxano.me