Ep. 156 :: Brand Identity and Positioning with Bonnie Mauldin of The Mauldin Group

In episode 156, Bradley Hartmann is joined by Bonnie Mauldin of The Mauldin Group, an Atlanta-based web design and internet marketing firm that specializes in the construction industry.  Bonnie is the show's first empath (Don't know what an empath is? Well, consider this an unexpected bonus then!) and she shares insights to improve your marketing to make your selling activities easier. Hartmann and Mauldin discuss:  Perception and how perceived value in the mind of the customer is the essential element in marketing and effective positioning  Brand Identity and the questions to ask to determine if you have an effective one How to differentiate your website even if you have a similar mission and values as your competition Search Engine Optimization (SEO) and cookies explained in a way that won't put you to sleep . . . nor will it make you feel dumb How to generate more leads with less work Thank you for listening. Enjoy the conversation with Bonnie Mauldin, CEO of the Mauldin Group. *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.  Sign up for the Behind Your Back Newsletter that arrives twice each month: https://www.behindyourbacksales.com/newsletter For more info: www.behindyourbacksales.com/podcast  Instagram: https://www.instagram.com/behindyourbackceo